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Archive for April, 2013


“So many people didn’t make it” ~ @tommytrc

LOVE IT! 😀

Go see for yourself — http://www.foxcitiesmagazine.com

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Why. . .Just Is!

I sometimes get asked (or not) why I usually sign off on correspondence with friends, with “Just Is,” so I figured it’s time to explain how and why that signature came about…

Just Is!

Yep. My name is… Is. Just Is™, that is.

This all came about when I was attending school at Gibbs College. In the evenings while studying and reviewing myassignments, I would often e-mail my friend, Cathy.

As usual, when writing a letter, a note, or an e-mailing one ends their letter/note with a closing such as sincerely, fondly, or by saying love, _?_.
I would always close simply as…
Love, Is… The “Is” of course, was short for Isabel.
Cathy said it sounded like the “two little naked kids.” I asked for clarification on what two little naked kids (I had forgotten). She elaborated that they were the cartoon naked kids that were printed in the comic section of the Newspaper. The comics would often read, for example: “Love is…” , followed by different phrases, such as “sharing your ice-cream.” After that, I felt like the closing “Love Is,” just begged for added phrase, so I then took to writing ‘Love, “Just Is™” ‘ when closing a letter, note, or e-mail.

And that’s how it all started.

©2009 Isabel Cristina Alvarez  aka Just Is™

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Holy Dizziness! Holy Crap! LOL…

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You might be best friends one year,

pretty good friends the next year,

don’t talk that often the next year,

and don’t want to talk at all the year after that.

So, I just wanted to say,

even if I never talk to you again in my life,

you are special to me and you have made a difference in my life,

I look up to you, respect you, and truly cherish you.

♥¸.•*´¨`*•.¸¸.•*´¨`*•.¸♥

Let old friends know you haven’t forgotten them,

and tell new friends you never will.

Remember, everyone needs a friend,

someday you might feel like you have no friends at all,

just remember this…

and take comfort in knowing

somebody out there cares about you and always will.

I love you… and don’t need any other reason than to… just love.

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@aknecht

Q1 @tommytrc How long did it take you to get to 100K+ followers & what techniques did you use to do so? #SocialChat

A1 I have been on twitter since May 2007, it took me over 4 years to get to 100K #socialchat

@tommytrc

A1 decided to follow back everyone who follows me, like a big party. I like to use peoples lists to follow back. #socialchat

@tommytrc

@aknecht A1 social media has been fun for me. The real growth started with birth of my son http://youtu.be/Rb3ntwMxB5w

@tommytrc

@afmarcom @SocialMichelleR Slow and steady! #SocialChat

@tommytrc

@aknecht Everyone uses SM differently… its not a game its a journey! #socialchat 

@DerekTac YES!!!! I some days get followed by hundreds… up to the limit of 1000 a day #socialchat

@SocialMichelleR

@tommytrc What advice do you have for people who have a hard time keeping track of people? #SocialChat

@tommytrc

@SocialMichelleR LISTS LISTS LISTS!!! That’s the real power of twitter! #socialchat

@tommytrc

@JTDabbagian never give up! #socialchat

@tommytrc You master lists, you are 90% there! #socialchat

@tommytrc @adinfini when people engage me, I add them to lists… #socialchat

 @SocialMichelleR Q2 @tommytrc A big issue with getting followers, is follower drop-off. How do you keep growing your follower numbers? #SocialChat

@SocialMichelleR A2 Each month, I unfollow those people who are not following back to keep my ratio almost even. #socialchat

@tommytrc

@aknecht twitter is like a HUGE party… I work the room… encourage!#socialchat

@tommytrc

@SocialMichelleR A2 Sure people stop following, but thats an exception to the rule #socialchat

@tommytrc

@afmarcom I follow back everyone who follows me.. and invite others to follow. If they chose not, thats OK too! #socialchat

@aknecht

nice idea RT @tommytrc: A3 I use other peoples lists for new friends to follow! Lists BABY!!! #socialchat

@aknecht I use http://tweepi.com to see who is not following back#socialchat

@tommytrc

@JaredMandel Focus and ADD VALUE!!! #socialchat

@tommytrc

@dwendel You need to be personal…personal wins, promotion does not. #socialchat

@tommytrc

Build relationships personally to grow professionally!! #socialchat

@tvorse

RT @tommytrc: Build relationships personally to grow professionally!! #socialchat ~live this IRL and on Twitter

@afmarcom

@tommytrc But do you ever promote your biz (if you have one) or blog posts (if you write them)? #socialchat

@tommytrc

@afmarcom I sure do… a dash of this and a dash of that, but let my followers do the real horn tooting! #socialchat 

The biggest thing to remember is Tommy is exactly the same in person as he is on Twitter. There is no “online persona” #socialchat 

@aknecht @tommytrc I’ve used an Adobe Air app called Social Bro for checking who hasn’t followed me. Pretty good #socialchat

@tommytrc

@TheSmarmyBum Socialbro pukes out with 100K followers… no good 😦 #socialchat

@tommytrc

@sunaynat I use tweepi to check who un follows, so do I can unfollow back… #socialchat

@aknecht

Q3 @tommytrc How do you effectively manage such a larger following & at the same time follow 135K+ back? #SocialChat

@tommytrc

@aknecht A3 My home column looks like a stock ticker – goes by way too fast. #socialchat

@tommytrc

@aknecht A3 I use lists! effective list management is the only way to follow the conversation! I never open my home column. #socialchat

@tommytrc

@Dino_saura Its ok to unfollow..but thats your own gig. Do what feels good. its refreshing! #socialchat

@SocialMichelleR

Q4 @tommytrc which tools have your tired, but stopped using in an attempt manage such a larger follower/following base? #SocialChat

@tommytrc

RT @sunaynat@tommytrc @DerekTac #socialchat Twitter helps me be more pithy and erudite 🙂 #socialchat

@tommytrc

@JillioDe I average about 100 tweets a day, so very small amount is not really me… to keep conversation going #socialchat

@aknecht

Q5 @tommytrc Where do you see most people or brands going wrong when developing a follower base?#SocialChat

@tommytrc

@aknecht A5 People going after quantity vs quality is just wrong. It’s not easy engageing. Its an art. #socialchat

@tommytrc

@aknecht A5 People going after quantity vs quality is just wrong. It’s not easy engageing. Its an art. #socialchat

@tommytrc

@aknecht A5 people who are good at engagement get more followers. #socialchat

@scottcowley I’m not sure I understand what that means… social proof mass? #socialchat

@scottcowley

@afmarcom @tommytrc LOL. Social proof critical mass = people follow you only because they see a bunch of others following you.

@tommytrc

@scottcowley sadly relationships and engagement is not science#socialchat

@tommytrc what’s the worst thing someone could do on Twitter?#socialchat 

@Grovo toot their own horn over and over and over… or not be genuine. Transparency is kind #socialchat 

@adinfini I m just myself… 100 texts for a teenager is cake. I just chat with friends #socialchat

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“Clearly…not much!” -trc

Out in Theaters near you! 😀

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